INTRODUCTION

The first chapter of the book is a brief introduction to ecommerce. This section will explain the level of expertise required for this book (intermediate to advanced) and to whom this book is addressed (small and medium ecommerce business owners, ecommerce executives, search engine optimizers and IT professionals). Below is an excerpt from the first chapter:

“Ecommerce appeared in its basic form (electronic business transactions) in the late 1970s.[i] At that time such transactions happened at the B2B level, mostly for invoices and purchase orders. B2C ecommerce as we now know it started around 1994, after the launch of the Netscape browser. By 2013 ecommerce had boomed to $261 billion in the US alone.[ii] In 2014 China’s ecommerce is expected to grow 64%, with sales around $1.5 trillion.

You can therefore expect to see new ecommerce websites showing up every day, catering to an audience that is increasingly comfortable shopping online. Most shoppers will initiate their research on a commercial search engine like Google, Yahoo, Bing, Baidu (China) or Yandex (Russia). For ecommerce businesses, this means that the competition is getting tougher all the time.

So how do you get ahead of competitors or maintain your existing edge in terms of search visibility? Optimize the website for search engines and their users.

[i] History of E-Commerce, http://www.spirecast.com/history-of-e-commerce/

[ii] E-retail rolls in 2013, http://www.internetretailer.com/2014/02/18/e-retail-rolls-2013

 

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About the Author

I am Traian, the author of the Ecommerce SEO book. I have more than 12 years of research and practical experience in SEO, my favorite area of digital marketing. When consulting and providing recommendations I like to take into account more than just the search engine: I consider information architecture, user interface and experience/usability issues.
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